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Tommy Hilfiger and Roblox team up

The Tommy x Roblox Creators collection is the latest range of apparel and accessories made available on the online game platform which boasts 43.2 million daily active users, as fashion brands including Nike, Vans and Ralph Lauren begin to leverage on virtual fashion in peer-to-peer marketplaces to immersive virtual reality experiences.

The eight creators, whose values and bold styles align to the spirit and DNA of Tommy Hilfiger, were given the creative freedom to re-interpret some of the brand’s iconic pieces, with their individual twist, in both 2D and 3D digital items:

@PolarcubArt revisited the iconic TOMMY JEANS backpack
@RynityRift designed a unique TOMMY JEANS bucket hat and head bow
@Zealocity brought a modern touch to the TOMMY HILFIGER headset
@MiracleDropsRBX crafted a nylon TOMMY JEANS cross body bag and a one-of-a-kind skateboard
@Blizzei_ infused an irreverent twist into 10 TOMMY JEANS pieces for 2D skins.
@Missmudmaam_mmm reimagined 10 signature TOMMY JEANS styles for 2D skins
@rightIess concepted bold editorialized stills of the Roblox X Tommy collection
@Shift4D produced a trailer of four looks set against the backdrop of New York.

These include the Tommy Jeans backpack, bucket hat and head bow, the Tommy Hilfger headset, Tommy Jeans cross body bag and a number of Tommy Jeans styles among others.

The American fashion brand previously partnered with in-game creators of Nintendo’s Animal Crossing: New Horizons, building the "Tommy Island" for players to visit, explore and shop digital collections in 2020.

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